Free homepage concepts for local businesses that need a clearer, better-built site.

I design and build mobile-first websites for barbers, boutiques, cleaners, and restaurants. Send your URL and I'll make a free first concept so you can judge the direction before paying anything.

Dean Thompson, founder of Pinellas Web Studio
Dean Thompson Belleair Bluffs, FL · One-day reply
$500 Refresh
$900 Starter
$1,800+ Growth
$3,000+ Custom
See pricing + $49/mo Care
Founding-client offer

$100 off the build and Website Care at $35/mo for the first year (then $49/mo). First 3 replies, that's it.

Claim a spot →

A good local website doesn't have to do everything. It has to answer the questions a customer is asking before they hit the back button.

The businesses I work with already do good work in person. Barbers, cleaners, boutiques, salons, restaurants, real estate teams, wellness studios. Their site should match the work, not undercut it.

That usually means one page. It loads fast on a phone, says what you do, where you are, when you're open, and how to reach you. Then it gets out of the way.

Flat price, written scope, no long contract. Whatever's on the page when it goes live is what we agreed on, in writing, before I started.

Services

What I make.

Six things I actually do. Most projects pull a few of these together into one homepage.

01

One-page website refresh

A modern homepage where your hours, services, and contact info aren't buried three taps deep.

02

Starter Website

No website yet? I'll build one. The goal is simple: customers can find you, believe you, and reach you.

03

Mobile layout cleanup

Almost every local search happens on a phone. If your current site is hard to tap, slow to load, or wider than the screen, I'll fix it.

04

Contact & quote-form setup

A real contact path. So a customer doesn't have to dig through a Facebook page or a Yelp listing just to find your email.

05

Local search basics

Titles, descriptions, and schema set up properly so Google understands who you are and where you work.

06

Copy cleanup & rewrites

Plain text that explains what you do and what to do next. Written like a person actually wrote it, because one did.

Concept work, not client work

Concept sites.

Four fictional concept demos, not client projects. I built them to show the kind of homepage I'd put together for businesses like these. Click any preview to open the demo.

mainstreetbarber.com concept
(727) 555-0138
A neighborhood shop, est. 1998

Classic cuts. Hot-towel shaves. Walk-ins welcome.

Twenty-six years on the same block.

Plan a visit See the menu
Main St. Barber Co.
Fictional concept · Barbershop

Main Street Barber Co.

A vintage shop site for a walk-in barber. Menu, hours, and address all sit above the fold so a guy on his phone can plan a visit without scrolling.

GoalMore walk-ins
LengthSingle page
Open the demo site →
saltandshore.com concept
Shop Search - Cart (0)
Issue 14 - Vol. II Summer Edit - Aug 2026
A coastal town - est. 2019

A small shop on the boulevard.

Linen, ceramics, candles, and small leather goods from independent makers.

Shop arrivals Read story
linen sundress - ceramic mug - saddle tote
Cover - Aug 2026
Fictional concept · Boutique

Salt & Shore

An editorial coastal shop site for a small boutique. Magazine-style layout, product rhythm, story, hours, and visit details work together so the shop feels established beyond Instagram.

GoalMore store visits
LengthSingle page
Open the demo site ->
tidewater-cleaning.com concept
Get a quote
Insured Same-team ★ 4.9

A cleaner home, without the awkward sales call.

Same-team visits, flat pricing, quotes by email within one business day.

9 yrscleaning homes
1 dayquote turnaround
0contracts
How big is your place?
Zip code33770
Bedrooms3 bed · 2 bath
FrequencyEvery 2 weeks
Estimated priceStandard clean
$165/visit
Email me a real quote →
Fictional concept · Cleaning service

Tidewater Cleaning Co.

A trust-first service site for a cleaning company. Quote calculator on the homepage, a clear service-area map, reviews above the contact form. The whole page is built to get one thing: a quote request.

GoalMore quote requests
LengthSingle page
Open the demo site →
coquinakitchen.com concept
Menu · Reservations · Story Reserve
Open Tue – Sat · Reservations recommended

Gulf-coast seafood, cooked simply.

A small bistro on the corner of Main and West Bay. Open tonight at 5:30.

Reserve a table See the menu
Fictional concept · Restaurant

Coquina, Coastal Kitchen

A coastal seafood spot. Dark, dinner-mood hero photo, the actual weekly menu set in real menu type, and a Resy-style booking panel. Designed to answer "open tonight?" and "can I get a table?" before the first scroll.

GoalMore reservations
LengthSingle page
Open the demo site →
Who's making the concept
Dean Thompson, founder of Pinellas Web Studio

Made by Dean.

I design mobile-first homepage concepts for local businesses, with a focus on first-impression credibility, clear booking paths, speed, and simple site structure.

Tools: hand-built HTML and CSS, hosted on Cloudflare.

No fake client logos. The examples above are clearly labeled concept work.

When you're ready

Want a free homepage concept?

Send your URL and I'll send back a free first concept of how the homepage could look. Within one business day. If it isn't useful, you owe nothing.

Get the free concept
Process

How a project runs.

Five steps. You see the price in writing before I touch the site.

  1. 01

    You send your info

    Reply with your business and your current website (or social link), and what feels off about it.

  2. 02

    I send a plan

    I send back a short improvement plan or a rough concept, depending on what fits. You're not committed to anything yet.

  3. 03

    You approve scope

    Pick a package. You see the flat price in writing and sign off before I start building anything.

  4. 04

    I build & revise

    You see a live preview link and get one round of revisions to dial in copy and details.

  5. 05

    Site goes live

    Site launches on your domain with a quick handover note and a basic local search check.

Local

Same time zone, same area code.

I work with independent shops, services, and studios in the area, one project at a time. If you ever want to meet in person, you can.

Email-first

Everything in writing.

Scope, price, revisions, launch notes. All of it lives in your inbox so you can scroll back later or forward it to a partner.

Fixed scope

You see the price first.

Flat price in writing before I start. No surprise hourly invoices, no add-ons you didn't ask for.

Pricing

Four ways to start.

Three core packages plus a Custom Build for anything bigger. Flat prices, agreed in writing before I start. Not sure which one fits? Send me a short email and I'll tell you.

Website Refresh
$500one-time

A modern, mobile-friendly rebuild of the homepage you already have.

  • One-page mobile-friendly homepage
  • Hours, services, and contact info
  • Map button and email or contact form
  • Basic SEO title and description
  • One round of revisions
Start a Refresh What's included →
Most chosen
Starter Website
$900one-time

For a business that doesn't really have a website yet. A full one-page launch from scratch.

  • Everything in Refresh
  • Custom imagery and copy direction
  • Embedded Google Map
  • Domain & email guidance
  • Launch support and revisions
Start a Starter What's included →
Growth Website
$1,800and up

When one page isn't enough. Menus, galleries, multiple services, a few connected pages.

  • Everything in Starter
  • 2 to 5 pages: services, gallery, menu, about
  • Photo gallery or menu layout
  • Deeper local-search setup
  • Quoted in writing after a short email scope
Ask about Growth What's included →
Beyond these packages Custom Build

E-commerce stores, custom booking systems, calculators, integrations, full-stack web apps. Anything past the Growth scope, scoped as a flat project.

From $3,000 Quoted per project

50% deposit and 50% at launch for Refresh and Starter. Growth and Custom Build projects use a 40 / 30 / 30 split (deposit, preview, launch). Invoiced through Stripe.

The first concept is free. If it isn't useful, you owe nothing. We part ways, no awkward follow-up.

Website Care

Keep it humming for $49/mo.

After launch, Website Care keeps your site hosted, patched, and backed up so you never have to log in. Cancel anytime.

"Small edits" means text changes, photo swaps, updated hours, prices, menu items, service lines. New sections, new pages, or full redesigns are bigger jobs and get a separate flat quote (or $50/hr).

$49/mo
  • Fast, reliable hosting
  • SSL certificate & uptime monitoring
  • Weekly backups
  • Security & software updates
  • Up to 30 minutes / month of small edits
  • Cancel anytime, no contract
Add Website Care What's included →
FAQ

Common questions.

What happens after I send my URL?

I review the homepage and decide whether there's a clear angle worth sketching. If there is, I send back a free concept of how the page could look, usually within one business day. You decide whether to do anything with it. No deposit, no obligation.

Are the concept sites real client work?

No. They are clearly labeled fictional concept demos that I built to show what I'd do for businesses like these. I don't claim client testimonials I haven't earned. As real projects ship, the work will speak for itself.

Do you have client results yet?

Not yet. This is a new one-person studio. That's why the first step is a free homepage concept: you can judge my thinking before paying anything.

Can you guarantee more leads or higher rankings?

No. No responsible designer can guarantee leads or rankings from design alone. What I can do: clearer first impression, faster mobile layout, and an easier path to a quote or booking. Then we can measure performance after launch.

How long does a one-page refresh take?

Refreshes are done quickly. Speed depends on whether your copy and photos are ready or whether I'm rewriting copy and tracking down a logo. The actual timeline lands in your written quote.

Do I need to already have a domain or email?

No. If you already have a domain, I'll use it. If you don't, I'll point you to a cheap registrar and walk you through buying one over email. Same with a real business email.

What about hosting and maintenance?

The build is one-time. After launch, you can either host the site yourself (I'll point you to cheap, reliable options) or add Website Care for $49/mo and let me handle hosting, backups, security updates, and small edits.

What if I need more than one page?

That's the Growth Website, starting at $1,800. It covers 2 to 5 pages: services, gallery, menu, about, anything beyond a single homepage. Send a short note about what you have in mind and I'll write back with a scope and a flat price.

If you need an e-commerce store, a custom booking system, integrations with your existing tools, or a full-stack web application, that's a Custom Build from $3,000. Same flat-price, written-scope process. Just a different scoping conversation up front.

What does Website Care include?

$49/mo gets you hosting, SSL, weekly backups, uptime monitoring, software/security updates, and up to 30 minutes per month of small edits (text, photos, hours, prices, menu items, service lines).

New sections, new pages, or redesigns are bigger jobs and get a flat quote first (or $50/hr). Cancel anytime; there's no long contract.

Can you handle SEO?

I cover the local-search basics: clean titles, meta descriptions, schema, a fast mobile layout, and a clear local focus. I don't promise rankings and I don't run paid ads. For local search, the basics get you most of the way.

How do payments work?

50% upfront, 50% at launch for Refresh and Starter Website. Growth Websites split 40 / 30 / 30: deposit when you sign off on the scope, second piece when you see the preview, balance when it goes live.

Everything's invoiced through Stripe (credit card or ACH) with a written scope before any work starts. No surprise charges, ever.

What you actually get

Launch day, in writing.

Three things upfront: what you walk out with on launch day, the founding-client offer, and the boring-on-purpose stack the site runs on.

On launch day, you get
  • Your live site at your domain
  • A 1-page handover PDF: what's where, how to update it
  • Admin login & ownership of the site files
  • SSL, mobile check, and basic local-search setup confirmed
  • 30-day warranty on bugs, no questions asked
Founding-client offer

First 3 clients only.

$100 off any build, plus Website Care locked at $35/mo for the first year (then $49/mo). First three replies, that's it.

Claim a founding spot →
Built on

I picked these because they're boring in the right way. They don't go down, and they don't try to upsell you.

  • CloudflareHosting, DNS, SSL
  • PurelyMailEmail delivery
  • StripeInvoicing & payments
  • GoogleLocal search & maps
Get the free concept

Send your URL.

I'll review the homepage and send back a free first concept of how it could look. Within one business day. If it isn't useful, you owe nothing.

I make a small number of free concepts each week, so I'll let you know if there's a clear angle worth sketching.

Based in Belleair Bluffs, FL · Serving independent businesses across Pinellas County.

Add a few details (optional)

I'll send the concept back within one business day. Goes straight to hello@pinellaswebstudio.com. I don't share or sell your email, period.

Get the free concept